GTECH has agreed a partnership with Genera Networks to offer the Swedish lottery supplier’s Nabor geolottery game to its World Lottery Association (WLA) customers. In Nabor (which translates literally as neighbour), players participate in a simple lottery raffle where their home address acts as the lottery ticket. Once a jackpot winner is drawn in the random raffle, secondary prize pools are shared among players who live the closest to the original winner.
“GTECH remains focused on game innovations that will drive lottery profits,” GTECH senior vice president of lottery product marketing Stefano Monterosso said. “Our customers are always looking for innovative ways to broaden their game portfolio, and Nabor offers an excellent opportunity.
“GTECH remains committed to offering our customers opportunities to leverage third party content, where appropriate,” he explained.
Genera Networks CEO Maria Sandell added: “We are delighted with the opportunity to partner with GTECH to provide Nabor to their customers. GTECH’s extensive relationship with World Lottery Association customers means that it will be easier than ever for lotteries to leverage this innovative community concept and increase their draw-based game sales.”
The game was first launched last year by Finland’s Veikkaus Oy as Naapurit (Finnish for ‘The Neighbours’), while Norway’s Norsk Tipping launched the game earlier this year.
According to Genera, players in both countries have responded enthusiastically to the new game, leading to an increase in sales in the draw games category.
“We were excited to be the first to bring the Nabor concept to our players,” said Veikkaus executive vice president Olli Sarekoski. “It’s a great new way for them to connect with the lottery. Changes in societal and technological trends have created a greater demand for social types of draw games. Naapurit also brings the added value of registering our players with the lottery.”
Norsk Tipping became the first to launch the game together with a live TV draw on primetime every Friday night on TV2.
Norsk Tipping CEO Torbjörn Almlid said: “This already exciting game has received an additional boost through a TV program resembling a game show, creating a strong sense of community among players, which aligns well with our organizational mission.”
source : www.gamingintelligence.com
