FSB Technology has become the first managed service provider to construct a fully responsive sportsbook platform and launch a native iOS mobile application.
Speaking in a statement, the company said that the new website would provide customers with a consistent look and feel across all devices, while the platform enables licensees to create a bespoke user experience.
The new GoWager iOS app has been tested on the GoWager website and is controlled via FSB’s drag-and-drop content management team.
The bespoke CMS platform will give operators control over the management of their interface, including the ability to create and design unlimited landing pages.
Operators with their own development teams can access a set of APIs to develop their own front end, while customer segmentation tools and automated awards programmes are available to tailor individual acquisition and retention offers to customers.
David McDowell, chief executive and co-founder of FSB Tech, said: “These investments into the user experience and our market leading CRM tools are helping to establish FSB as the most advanced sports betting platform on the market.
“Many operators using a managed service are struggling to present a fresh experience to their customers.
“We are confident our platform will allow them to move away from these blanket offers that are reliant on number of markets traded being their only attempt at a point of difference.”
source : www.igamingbusiness.com
