PartyPoker, the online poker brand of bwin.party, has unveiled a new loyalty store in order to offer customers a more accessible and simplified rewards programme.
Having launched earlier this month, ‘Poker for the People’ has already witnessed players spending more than 8.3 million points.
Players can move up the Silver, Gold and Platinum levels more easily, while PartyPoker has also introduced weekly loyalty tournaments to give customers the chance to take on players at their own level for cash rewards.
Golan Shaked, director of games labels at bwin.party, said: “We announced a clear goal earlier this year to make online poker more accessible for casual players.
“The Poker for the People campaign is at the heart of the transformation which is taking place on PartyPoker and we invite the players to get on board.
“The loyalty store revamp is the result of an open dialogue with our poker community.
“Re-implementing cash for loyalty points, as well as simplifying our reward mechanisms, were popular requests and therefore included in our new loyalty store.
“We will continue to engage with our players as we introduce more new and exciting features on PartyPoker.”
source : www.igamingbusiness.com
