Online bingo and casino operator BGO Entertainment has announced the details of a new television advertising campaign that will be run in the UK.
Already known in the UK for adverts that feature Hollywood actor Verne Troyer and professional poker player Dan Blizerian, BGO will include US reality television star Paris Hilton in its latest campaign.
According to various reports, BGO co-founder Richard Skelhorn said that he hoped the inclusion of the star would help build on the operator’s female player base in the UK.
Skelhorn also confirmed that a script had been written for the advert, which will be filmed in Los Angeles ahead of its launch in the UK next month.
In addition to the advert, BGO could utilise Hilton’s presence on social media to reach potential customers in the UK.
Hilton has more than 21 million fans across her official pages on Twitter and Facebook.
source : www.igamingbusiness.com
