Tropicana plots social gaming move in US

US land-based casino operator Tropicana Entertainment has agreed a strategic partnership with San Francisco-based mobile and social games developer Ruby Seven Studios to develop and launch an online social gaming website.

Under the deal, players from around the world will gain access to free-to-play casino-style branded games.

Players can access the new social casino-style games via mobile, desktop and the Facebook social media website.

“We’ve been studying the social gaming sector for some time, and are enthusiastic about the potential to provide even more entertainment options by pooling Tropicana’s talent for delivering exciting land-based gaming and entertainment with Ruby Seven Studio’s extensive expertise in social and mobile game publishing,” Tropicana president and chief executive, Tony Rodio, said.

Michael Carpenter, founder and chief executive of Ruby Seven Studios, added: “We chose to partner with Tropicana because, in addition to representing a globally known and respected brand, Tropicana shares our dedication to delivering fun and entertainment through exceptional product standards and forward-thinking approaches to customer experience.

“We are already at work on traditional casino style games with unique new twists to engage and entertain existing and future Tropicana audiences.”

source : www.igamingbusiness.com

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