US fantasy sports games company FanDuel has secured a major presence in NFL American football by signing multi-year sponsorship agreements with 15 of the league’s teams.
Having first entered into the NFL market in November of last year through a deal with the Washington Redskins, the firm has now expanded its presence with 14 new agreements.
In addition to the Redskins, the new wide-ranging deal includes the Buffalo Bills, Cincinnati Bengals, Cleveland Browns, Tampa Bay Buccaneers, San Diego Chargers, Indianapolis Colts, Philadelphia Eagles, Jacksonville Jaguars, New York Jets, Detroit Lions, Green Bay Packers, St. Louis Rams, Baltimore Ravens and Houston Texans.
The USA Today newspaper reports that the Chicago Bears are also expected to become the 16th NFL franchise to enter into a partnership with FanDuel.
Although the terms of the wide-ranging deal were not disclosed, it is expected that FanDuel will enjoy various benefits such as in-stadium, digital and radio advertising, in addition to promotion of its free games to the teams’ fans.
FanDuel will also serve as the naming sponsor of an executive seating section at the Redskins’ FedEx Field home stadium.
Despite having successfully brokered the new deal, FanDuel will have to operate in line with the NFL’s strict advertising rules regarding casinos.
NFL team logos cannot be used by FanDuel in advertising campaigns, while the firm will not be able to identify itself as an official NFL or team sponsor.
NFL spokesman Brian McCarthy said: “The daily fantasy marketplace is in its infancy.
“A team sponsor is a company that can use the team logo or say, ‘we are the official (company) of the team.
“That is not the case here. These companies are not team sponsors. Officially or unofficially.
“They do not have any designations. Teams have advertising arrangements from a variety of companies, but that doesn’t make every one of them a team sponsor.”
source : www.igamingbusiness.com
