Australian gambling company Tabcorp Holdings has entered into a global partnership with US-based gaming, eSports and entertainment company Unikrn.
Unikrn will collaborate with Tabcorp’s Luxbet platform to create www.unikrn.com, a new global online eSports platform.
At launch, Unikrn will provide access to live viewing, live discussions and odds to gaming fans located across the world, including in the US. In legal sports betting jurisdictions, Unikrn users will be able to bet on the outcome of matches and tournaments, with further bet types to follow.
Tabcorp will control the geographic areas where wagering is offered and will also handle all account identification processes.
“eSports is one of the largest sports globally, attracting viewer numbers that are on par with traditional sports such as American football and basketball,” Unikrn chief executive officer and co-founder Rahul Sood said.
“We couldn’t have found a better partner than Tabcorp to drive innovation and bring wagering to the fast-growing eSports market.
“Tabcorp’s track record as a global leader in responsible betting and its experience running an integrated wagering and media business provides Unikrn with the platform to build a secure, legal and fun arena for adults to gather, game and bet on eSports.”
Tabcorp managing director and chief executive officer David Attenborough added: “Unikrn is delivering a global gaming community platform that reaches millions of gamers around the world, with a proven record of innovation and success.
“As an investor in Unikrn, Tabcorp is connecting its Luxbet platform to Unikrn’s gaming and eSports communities.”
source : www.igamingbusiness.com
