Canadian gaming giant Amaya has confirmed that it has received approval to list its common shares on the Nasdaq Global Select Market.
Having secured this approval, Amaya said that it expects trading to commence on Nasdaq’s top-tier trading platform on June 8. Amaya will trade under the symbol ‘AYA’, the same mark used by Amaya on the Toronto Stock Exchange – on which trading will continue despite the move to Nasdaq.
“Our listing on the Nasdaq is an important milestone for Amaya and a testament to the tremendous progress we have made over our five years as a public company,” Amaya chairman and chief executive officer David Baazov said.
“We anticipate that the Nasdaq listing will provide greater visibility and better liquidity for our stock and help broaden our shareholder base.”
Meanwhile, Amaya has moved to strengthen the appeal of its PokerStars online poker arm by bringing in Portuguese football superstar Cristiano Ronaldo as a brand ambassador.
Under the deal, confirmed by Ronaldo in a video post on his official Facebook social media page, he will promote PokerStars in various global marketing campaigns.
Ronaldo, who plays his club football for Spanish Liga team Real Madrid, has more than 103 million fans on Facebook in addition to over 35.5 million followers on Twitter.
Michael Hazel, interim chief executive officer of PokerStars, said: “Ronaldo is one of the most famous names in the world and PokerStars is thrilled to partner with him.
“We look forward to him spreading his love of the game worldwide by sharing his PokerStars experiences with his huge social following and fan base.”
The deal comes after PokerStars also signed up Brazilian football superstar Neymar Jr as a brand ambassador earlier this month.
source : www.igamingbusiness.com
