Gaming solutions provider Scientific Games has extended its contract with Dutch national lottery De Lotto for an additional four years.
Under the deal, which came into effect on April 1, Scientific Games will continue to provide De Lotto with instant games and a Cooperative Services Program (CSP).
The CSP section of the agreement includes instant game design, planning and production, in addition to call centre ordering services for De Lotto retailers, instant product training workshops and strategic marketing support.
The deal will also include the provision of consulting services for De Lotto’s marketing and sales departments plus a ‘train the trainer’ programme.
Areas of training will include in-store product display, winner awareness and solutions to boost sales in the De Lotto’s retailer estate, in addition to creating solutions for retail chains and new ways of selling instant games.
Scientific Games retail specialists will also host instant game workshops for De Lotto retailers.
“We’ve had a trusted partnership with Scientific Games for many years,” De Lotto chief executive officer Peter Kuipers said.
“Our teams have worked with their instant product specialists to create a successful portfolio of instant games enjoyed by players throughout the Netherlands.
“We have increased the range of services Scientific Games will provide through this contract extension, particularly in the area of marketing and retail distribution, and we look forward to four more successful years together.”
John Schulz, senior vice-president, instant products at Scientific Games, added: “The level of collaboration we have had with De Lotto to manage their instant product has been outstanding.
“Our Cooperative Services Program drives great results in the Netherlands and in 18 other lottery jurisdictions around the world including Italy, Germany, Ukraine and Dominican Republic.
“Our instant product management programme has consistently generated compound growth greater than the industry as a whole, and we do this by streamlining efficiencies in instant game portfolio design, production, sales, warehousing and distribution.”
source : www.igamingbusiness.com
