Sweden’s Kambi Group has agreed a deal to provide its sports betting services in Mexico for the first time through a partnership with media group Televisa, owner of several casinos operating under the PlayCity brand across the country.
Kambi will initially deploy fixed odds betting terminals into the sports betting areas of two PlayCity Casinos in Mexico.
The partnership will enable Televisa to upgrade its sports betting offering by providing Kambi’s managed betting service to its customers, with a view to both extending the scope of the retail roll-out and exploring the multi-channel potential following this “proof of concept”.
“We are delighted to be working with Grupo Televisa on this project and look forward to delivering an exceptional user experience through our retail offering to PlayCity Casino customers,” said Kambi CEO Kristian Nylen.
“We look at Grupo Televisa as a future market leader in Mexico and could not be more pleased that Kambi’s first customer in the region aligns very well with our strategy of focusing on licensed Tier 1 operators around the world. We hope that this will be the first step toward a long and successful partnership.”
PlayCity Casinos is operated by Apuestas Internacionales SA, a subsidiary of Grupo Televisa, which also owns the Sorteos del Trebol lottery business.
Televisa is the largest media company in the Spanish-speaking world, operating four broadcast channels in Mexico City, and producing and distributing 25 pay-TV brands across Mexico and the rest of the world. It also owns a majority interest in Sky, a leading direct-to-home satellite television system operating in Mexico, the Dominican Republic and Central America.
“We are looking forward to the results that an improved sports betting experience will bring for PlayCity customers,” said Kevin Rosenberg, director of PlayCity. “We have chosen Kambi as our partner as we have been very pleased and impressed by the quality of the Kambi offering and the commitment of the organisation as a whole.”
source : www.gamingintelligence.com
