Caesars Interactive Entertainment (CIE) has secured a partnership with Income Access, under which the two companies will develop an affiliate programme for the casino operator’s Nevada and New Jersey-facing online gaming brands.
Powered by the Income Access platform, the affiliate programme will cover the WSOP.com real-money online poker brand, as well as the CaesarsCasino.com and HarrahsCasino.com online casino brands.
Income Access Affiliate Manager will oversee the new programme, which will also benefit from the company’s Ad Serving product that enables operators to manage and optimise online campaigns using targeting functionality such as geo-targeting, time-of-day and browser.
The programme is scheduled to launch during the third quarter of this year.
“As a technology solution, Income Access has an excellent reputation for streamlining and improving player acquisition via the affiliate channel for online poker and casino brands,” CIE senior vice-president and chief information officer Marco Ceccarelli said.
“When their affiliate management expertise in the US market is also factored in, we’re looking forward to seeing our affiliate programme have a major impact on our brands’ growth in the New Jersey and Nevada space.”
Nicky Senyard, founder and chief executive of Income Access, added: “Using our platform and dedicated affiliate management, we’re confident that CIE’s online poker and casino brands will be well placed for the future of the New Jersey and Nevada markets.”
Meanwhile, Income Access has also struck a deal to roll out an affiliate programme with Curacao-licensed online casino operator Chance Hill.
Income Access has integrated the programme into its affiliate management software, with affiliates that sign up to the new programme having the choice of a revenue share structure or a hybrid of revenue share-CPA.
Chance Hill chief executive Rafael Rios said: “We are looking forward to developing the programme and our broader relationship with Income Access over the long term, and seeing the affiliate channel play an increasingly important role in our acquisition strategy.”
source : www.igamingbusiness.com
