GameAccount Network has moved to strengthen its presence in the US market by entering into a partnership with San Manuel Digital.
Under the deal, San Manuel Digital, the online interactive division of the San Manuel Band of Mission Indians, will launch GameAccount’s Simulated Gaming online and mobile experience.
San Manuel will become the second major tribal US casino operator to adopt the Simulated Gaming service, which will be integrated into the firm’s ‘Club Serrano’ land-based loyalty initiative.
GameAccount expects Simulated Gaming to launch with San Manuel in autumn of this year.
“GameAccount is a specialised online gaming company with a genuine commitment to B2B who will not compete online by operating their own B2C social casino,” San Manuel Digital chief executive Matthew Cullen said.
“The team at GameAccount has demonstrated the merits of Simulated Gaming the power of their slot tournaments and their patented approach to driving increased visitation on-property.”
Dermot Smurfit, chief executive of GameAccount, added: “Breaking into the West Coast US casino market has remained a priority in 2015 and we’re delighted to partner with San Manuel to bring their major brand online nationwide in the US.
“With continued delays in the intra-State regulation of real-money internet gaming, in California and elsewhere, we believe Simulated Gaming is the right opportunity for all land-based US casino operators seeking to extend their business and patron relationship online.”
source : www.igamingbusiness.com
