NeoPollard Interactive has signed a five-year deal to provide an enhanced subscriptions (eSubs) digital platform to Virginia Lottery.
The joint venture between lottery operator Pollard Banknote and technology company NeoGames will provide the US state’s lottery operator with software, hardware and other services, including a new independent draw-based games system.
NeoPollard said that its services will allow lottery players in Virginia to securely purchase subscriptions, account for associated wagers and winnings, and manage their player accounts via the Virginia Lottery’s website.
“This has been a long-planned modernisation to our existing subscriptions program,” Virginia Lottery executive director Paula Otto said.
“The Virginia Lottery has been a leader in lottery subscriptions, offering subscriptions sales through the mail since the early ’90s, and subsequently adding an internet purchase option about a decade ago.
“Through this initiative with NeoPollard Interactive, we will be able to build on this history by better leveraging technology in order to meet consumer demand and grow our player base in a responsible manner to the benefit of all Virginians.”
NeoPollard said that it hopes the deal, which may be renewed for five successive one year periods, will help Virginia Lottery continue to grow and generate funds for public services, as it has for the last 23 years.
Ilan Rosen, NeoPollard’s co-chief executive officer, NeoPollard, added, “We are excited that our new and innovative draw-based games solution has been selected to be the engine for the Virginia Lottery’s eSubs offering.
“This is the second North American lottery that will soon launch this player-centric solution, which was developed with a ‘mobile first’ approach, and we are confident that it will drive growth and become an important part of the Lottery’s overall future strategy.”
source : www.igamingbusiness.com
