Zynga has moved to further bolster its social casino offering by agreeing a deal to acquire social gaming specialist Rising Tide Games.
Founded with a focus on developing free-to-play social games, the company has developed a number of offerings such as social slot title ‘Black Diamond Casino’.
Although the terms of the deal were not disclosed, Zynga said Rising Tide will help strengthen its commitment to social casino, a strategy that has been ongoing since the acquisition of Spooky Cool Labs in 2013.
Zynga also confirmed that as a result of the new acquisition, it expects to launch a number of new desktop and mobile slots titles later this year.
“As a data driven development team, we value Zynga’s commitment to world-class data and analytics to create the best player experiences,” Rising Tide Games founder and co-chief executive, Stuart Zoble, said.
“By marrying our focus on data science and high-quality, player-centric game design, with Zynga’s heritage in social casino games like Zynga Poker and now Hit It Rich! Slots and Wizard of Oz slots, we believe we can deliver the most engaging and rewarding free-to-play slots games available across multiple platforms and devices.”
Mark Pincus, chairman and chief executive of Zynga, added: “We are excited to welcome the deeply talented Rising Tide Games team to Zynga, as we continue to expand our social casino game offerings.
“Zynga has a long history in the social casino space, as Zynga Poker is the original social game and remains the world’s largest free poker game.”
source : www.igamingbusiness.com
