Online betting company Sportingbet has struck a region-specific deal to become a sponsor of the Euroleague Basketball European club competition.
The deal will run for four years, from the 2015-16 season through to the end of the 2018-19 campaign.
Under the agreement, Sportingbet will serve as the competition’s official national betting sponsor in Greece.
Sportingbet will sponsor Euroleague properties; the Final Four, the Game of the Week and the Eurocup Finals.
Jose Luis Rosa-Medina, director of global marketing partnerships and licensing for the Euroleague, said: “Signing with a solid sector leader like Sportingbet allows Euroleague Basketball to strengthen its already-strong brand in Greece.
“It also matches our goal of diversifying our market penetration and revenue sources in order to grow the benefits reaching the clubs that make our competitions so attractive to industry-leading sponsors and partners.”
source : www.igamingbusiness.com
