Scientific Games has secured a partnership with prepaid product and transaction services company InComm in an effort to bring new lottery gift card products to consumers in the North American market.
Under the five-year agreement, Scientific Games will be able to reach customers via new distribution channels such as chain pharmacy and general merchandise stores.
The deal will also enable retailers to markets and sell lottery gift cards together with traditional gift cards for the first time.
“Through this agreement, we’re leveraging state-of-the-art solutions, technology and product innovation to create a new lottery experience consumers will enjoy,” Scientific Games’ senior vice-president of North American lottery systems, Pat McHugh, said.
Brooks Smith, president and chief executive of InComm, added: “Our collaboration provides us the opportunity to deliver innovative and secure payment options that help consumers and increase the reach of lotteries supporting worthy causes throughout North America.”
source : www.igamingbusiness.com
