Turkish betting operator Nesine has agreed a deal to become a sponsor of the Euroleague Basketball European club tournament.
The agreement will run for four seasons, from 2015-16 through to 2018-19.
Under the deal, Nesine will become the official national betting sponsor of Euroleague Basketball in Turkey.
The operator will acquire sponsorship rights for all Euroleague Basketball activities in the country as well as the Euroleague Final Four event, should a Turkish team reach that stage of the tournament.
“With four teams in Turkey this season, this sponsorship with Nesine combines our regional strategy with a strong, reliable partner in an important market,” Euroleague Basketball chief business development officer Roser Queraltó said.
“The goal, as always, is to grow our business to the benefit of the clubs that own Euroleague Basketball, and we’re sure that with Nesine at our side, this agreement will accomplish that.”
Halit Gülbakanoğlu, chairman and general manager of Nesine, added: “We’re glad to be the official national betting partner of an international organisation as huge as the Turkish Airlines Euroleague, in which four Turkish teams have competed this season for the first time in its history.”
