Belgian betting and casino operator Bingoal.be has announced that it is to launch an affiliate programme in partnership with Gambling Affiliation.
Under the agreement, Gambling Affiliation will host and manage the programme using its platform and tracking technology.
The launch comes after Mickael Cornelis, chief marketing officer at Bingoal.be, met with Antoine Szczot, chief executive of Gambling Affiliation, earlier this year to discuss how the Belgian operator could access a new channel of acquisition through affiliate marketing.
Parties interested in promoting the new affiliate campaigns can register for an account with Gambling Affiliation, after which they will gain access to various marketing materials for the campaign.
source : www.igamingbusiness.com
