Online gaming content developer Game360, a subsidiary of NYX Gaming Group, has moved to expand its presence in Italy by signing a licence agreement with national sports betting and gaming operator SNAI.
Under the agreement, Game360 and NYX will deliver a range of casino games to SNAI for the regulated Italian online gaming market.
SNAI customers will gain access to various games from NYX as well as the firm’s wider partner network.
“This relationship will support our strategy to offer the very best games available and the promise we have to our customers to deliver an unparalleled player experience,” SNAI’s head of online, Alessandro Allara, said.
Andrea Guzzon, general manager at Game360 added: “Through a combination of Game360 technology and our large portfolio of NYX games already certified in Italy, SNAI will have access to the most comprehensive and engaging suite of mobile and desktop slots available to the Italian market.”
Meanwhile, Game360 has also confirmed that SNAI will be the first of its clients to go live with a new wearable version of its ‘360 Betting Mobile’ application.
Already available through Android and iOS mobile devices, the app will now be accessible via AppleWatch wearable technology.
The app features fully embedded live streaming of sports events from around the world through a partnership with Betradar, which also has a partnership in place with SNAI.
Other features include players-choice live scoreboards and a new ‘fast bet’ option that enables punters to confirm their bets by touching the screen.
Guzzon said: “This launch marks a significant milestone for Game360, NYX and the mobile gaming market in Italy.
“We are pioneers with what we believe to be the most comprehensive and user-friendly app for sportsbetting available to date.
“I am confident that SNAI is the ideal partner to first introduce this innovative app to players in Italy.”
