Unibet has signed a multi-year partnership with the National Football League’s (NFL) Philadelphia Eagles that will see Kindred Group brand heavily featured around the team’s stadium and digital assets.Unibet will be featured on the digital billboard at the team’s Lincoln Financial Field stadium during games, and be displayed in some of the venue’s luxury suites. It will also appear on the team’s website and social media channels, and be included in team publications.
NFL rules prohibit the advertisement of sports betting services at stadiums and during game broadcasts, so Unibet may only advertise its casino services in partnership with the Eagles.
“Unibet’s reputation as a global leader in the online gambling space has helped the company establish a strong, emerging footprint in the Philadelphia market,” Catherine Carlson, senior vice president of revenue and strategy for the Philadelphia Eagles, said.
Read more on iGB North America.
