EveryMatrix has acquired Gaming Innovation Group’s former in-house content studio, which will now operate as a subsidiary of the supplier under the Spearhead Studios brand.
The Marbella, Spain-based studio was acquired recently from Gaming Innovation Group (GiG) and is led by Mathias Larsson, the former managing director of GiG Games.
GiG announced in September it had decided to halt investments in its proprietary game studio to focus on other business segments. Further details of the acquisition have not been publicised.
Spearhead Studios’ in-house capabilities consist of game concept design, JavaScript game development, digital artist production, animation, UI/X design, audio production, gameplay testing/QA, certification and localisation.
“EveryMatrix is an established B2B brand and entering the game development sector was something which we wanted to do for some time now,” said Ebbe Groes, group chief executive officer and co-founder.
“Having a creative gaming studio led by a brilliant executive such as Mathias Larsson sets EveryMatrix apart in this competitive industry and we are confident that this combo is going to serve our clients and partners very well.
“The background for this acquisition is the tremendous success of our CasinoEngine product, which has strong synergies to Spearhead. However, we will keep the studio activity highly independent, winning market share on its own merits while staying true to our principles of full transparency and maximum coverage in CasinoEngine.”
GiG opened its studio in 2017 but cut funding for the vertical in September as it wanted to focus on key strategic areas. At the time it said all 25 people employed by GiG Games have received termination packages as a consequence of the closure.
Spearhead Studios’ team previously created Book of Souls which enjoyed over 20 million game rounds in the first 10 months post-launch. Plans for the next period include finishing multiple video slots projects and releasing table games such as Blackjack and Roulette.
Commenting on the launch of Spearhead Studios, Larsson said: “I’m very excited to play a part in the launch of Spearhead Studios and continue the work we’ve already started. We have a very talented and highly skilled team which will prove successful in the years to come. Being part of such a thriving company as EveryMatrix will strengthen our offering to the market and will help Spearhead reach a bigger audience.”
