Payments company MuchBetter has launched CashDuster, a service to help operators engage with customers.CashDuster lets operators display marketing campaigns and promotions via the MuchBetter app and is the first time a payment app has functioned as an engagement channel for operators.
MuchBetter has hundreds of thousands of active users and is working with some of the biggest igaming brands in the world as a secure, frictionless alternative to traditional ewallets.
CashDuster therefore represents a marketing channel for igaming brands and a powerful new route to market to reach existing MuchBetter customers. CashDuster allows operators to increase the visibility of their existing promotions, launch ad-hoc engagement campaigns and track the success of these events in real time.
MuchBetter co-founder Jens Bader said: “CashDuster is a new and totally unique feature from MuchBetter.
“I hope this service cements our reputation as an ewallet that isn’t afraid to try new things. We’re always looking for ways to add value for its operators and CashDuster allows operators to directly engage with MuchBetter customers within our award-winning application in a meaningful, time-sensitive and interactive fashion. No other payment scheme allows operators or merchants to extend their marketing channels in such way.”
