Playtech has entered into a new digital sports betting partnership with Greek operator OPAP, while the gambling technology giant has also signed an extension to its long-term agreement with online gaming operator Mansion.Under the deal with OPAP, the Playtech BGT Sports (PBS) division will provide the operator with its new Quantum sports betting digital platform.
OPAP will become the first operator to use the PBS digital sportsbook offering as part of its Quantum roll out. PBS said the new platform will help OPAP to tap into new opportunities in, as well as provide its with a toolkit to view and manage its sports betting operations.
PBS already provides software and services across OPAP’s retail network, as well as over the counter points of sale, as part of a deal agreed in 2017.
“The introduction of the PBS platform, across all of our retail betting outlets in Greece, has been a critical element in the improvement and growth of OPAP’s retail sports betting performance,” OPAP chief executive Damian Cope said.
“We are therefore pleased to be expanding our partnership with the adoption of the Quantum digital platform, which will provide OPAP with a number of exciting new opportunities.”
PBS chief executive Armin Sageder added: “The result of over two years of development, we have no doubt that Quantum Digital will prove to be a growth driver for OPAP throughout 2020 and beyond. We look forward to a continued successful relationship together for many years to come.”
Meanwhile, Playtech has agreed a five-year extension to its deal with Mansion, taking the partnership through to at least 2025.
Playtech will extend its collaboration with Mansion in the UK and Italy, adding a new, dedicated casino tab on Mansion’s flagship Casino.com brand. Mansion also recently committed to a bespoke live casino studio space in Playtech’s Eurolive facility, featuring live roulette and blackjack.
Mansion chief executive Karel Manasco said: “Our long-standing partnership with Playtech has been built on a strong and successful relationship. With Playtech’s track record of innovation in this area, their engaging content will provide more choice to our growing portfolio and we’re very excited to continue this partnership.”
Playtech’s chief operating officer Shimon Akad added: “Mansion’s decision to extend its partnership with us comes at a very exciting time in terms of product development, particularly with the development of our Engagement Centre and Player Journey technology.
“It’s fantastic to see such a key partner like Mansion actively investing time in utilising new customer engagement tools to deliver an enhanced, personalised player experience.”
