Leading Nordic igaming platform provider Finnplay has gamified its platform with a new feature, Tournaments, designed to generate competition and excitement between players, boosting site activity by rewarding specified activities and accomplishments.ICE Daily spoke with Erkki Nikunen, CMO and partner at Finnplay, about the effectiveness of gamification on igaming sites.
Nikunen said: “We are always working hard to support our operators by developing new and effective features that further engage the players. Gamification has been proven to enhance website engagement and stickiness, so we designed the Tournaments feature to incorporate gamification into our own igaming platform.
“Tournaments allows operators to set up on-site competitions that reward selected actions and achievements. The excitement of competition and the potential to win awards just for playing motivates players to participate. A leaderboard showcases top performers and winners are rewarded with bonuses including free spins, promo money and cash.
“This has several benefits for our operators, allowing them to motivate certain activities and highlight specific games. The competitiveness also creates enthusiasm that raises overall site activity.
“There are currently six different tournament types including best overall net win, best pay out factor, biggest win in one round, biggest payout factor in one round, most rounds played and biggest overall bet, with more planned in the future. Competitions that measure absolute value attract VIP players and those based on relative value level the playing field for anyone to win.”
Attendees are invited to learn more about Tournaments and other great new features at Stand N4-320.
