Crazy Billions, the Isle of Man-based developer of online lottery content made its first public appearance at ICE London.
Led by industry veteran Ashley Sandyford-Sykes, the new lottery content supplier business expects to breath life into an often misunderstood vertical, bringing solid evidence-based thinking and a proprietary portfolio of tools and games to the market.
Sandyford-Sykes, his management team and advisers have brought together the experience, knowledge and innovative thinking needed to succeed in lottery sector and enhance related verticals.
The business provides licensing of lottery content and tools wrapped with bespoke service that aims at improving their customers most influential gambling KPI’s.
Ashley Sandyford-Sykes, Director at Crazy Billions, said: “There’s a growing number of gaming operators today concerned about their player mix or frustrated at an inability to engage a subset of their hard-earned player base, Crazy Billions has an opportunity to help with their understanding whilst delivering successful content and solutions.
“Crazy Billions wants to develop the vertical with its operators as well as supply the much-needed content and tools.”
Formed in 2019, the business has been able to progress quickly by developing unique proprietary technology, built on the backbone of a proven core platform.
Sandyford-Sykes concluded ICE2020 with: “Thanking all that have been so supportive of our vision and progress and welcoming our launch February 29th 2020.”
