Sportsbook and igaming platform provider BtoBet has announced a new content partnership with Salsa Technology.
Salsa Technology’s market-leading video bingo titles will be integrated onto BtoBet’s Neuron 3 platform. BtoBet’s ongoing mission is to enable operators to retain current players and shift engagement from sports betting to other immersive verticals. The new deal will enable BtoBet customers to gain access to numerous Salsa Technology titles, including Halloween Groove Bingo, Pachinko 3D and the Latin American classic, Jogo dos Bichos Praia.
BtoBet’s CMO Sabrina Soldà said that Salsa Technology had proved to be innovative with its video bingo portfolio with its content proving to be popular among a wide range of players.
Soldà added that BtoBet is seeking to add appealing content to all verticals, thus ensuring a wide range of content diversity to its partners. This is especially important in the current environment, which has seen the sportsbook vertical come under pressure due to the lack of live sporting action.
Salsa Technology’s global business development manager Victor Arias said: “BtoBet works tirelessly to deliver diverse content and its mission has never been so important as the sporting calendar currently looks unrecognisable. We’re proud they have chosen to add our video bingos to enhance the igaming experience.”
