Igaming aggregator Relax Gaming is to launch its extensive portfolio across Max Entertainment’s fast-growing online casino brands after signing a new content distribution deal.
Relax’s proprietary slot portfolio, including player favourites Money Train and Snake Arena, as well as its vast library of high-quality aggregated content, is shortly expected to launch across all the operator’s online casino brands as part of the agreement.
Max Entertainment is an up-and-coming name in the igaming industry and operates four, fast-growing online casinos: Slotty Vegas, GoSlotty, VulkanBet and GGBet.
The partnership comes during a strong period of growth for Relax Gaming, which has rapidly extended its client base in recent months with the addition of major international operators.
The company’s product portfolio has also grown significantly and now features premium titles from sought-after studio brands such as ReelPlay, 4ThePlayer and Fantasma Games.
Daniel Eskola, Relax Gaming CCO, said: “Our partnership with Max Entertainment demonstrates the appeal of our portfolio among operators that are daring to do things differently and create a unique igaming experience for their players.
“We’re excited to be joining forces with this exciting brand and look forward to providing its casinos with a wide selection of quality games and localised third-party content that have proven to increase growth for our partners.’’
Ion Minca, head of casino and product at Max Entertainment, said: “Relax Gaming’s diverse portfolio offers something for every player, so we expect this partnership will offer huge benefit in terms of customer acquisition and retention.
“The seamless integration and flexibility offered will also allow us to tailor the content offered by each brand and prioritise games that resonate with our target audiences.”
This year Relax Gaming is celebrating its 10th anniversary, marking a decade of quality service to the industry’s leading online casinos. The company supplies its partners with a growing library of over 1000 proprietary and third-party studio games through a quick and simple integration.
