SafeCharge, a Nuvei company, has announced a new partnership with STS Gaming Group, Poland’s leading bookmaking company.
STS boasts an enviable portfolio that includes sportsbooks, virtual games, online casinos and a wide range of esports. Currently it caters to several European markets, with the UK being its fastest growing, and provides betting services to more than a million customers in Europe. It is the first Polish bookmaking business to secure a gaming licence in the UK regulated market. Obtaining the licence is part of STS’ broader international growth strategy.
STS implemented SafeCharge’s Cashier, a feature-rich hosted solution that delivers rapid onboarding and is designed to optimise payment acceptance and withdrawals. With Cashier’s suite of built-in conversion-boosting features, risk management and traffic routing, STS benefits from both compliance with local gaming regulations and a proprietary platform that has proven to increase approval rates, while decreasing player abandonment. Through one integration, STS can now capitalise on SafeCharge’s direct connectivity to all major payment card schemes and over 20 global acquiring partners.
Commenting on the announcment, Mateusz Juroszek, chief executive officer at STS, said: “With sports betting at the core of our business and our continuing plans for geographic expansion, we sought a partner with a demonstrable industry track record to successfully expedite our strategy. We look forward to further developing our partnership with SafeCharge as part of our international growth plans.”
Philip Fayer, Nuvei’s chairman and CEO, said: “Companies operating in complex markets are seeking technology partners who can provide the hands-on experience and business intelligence needed to expand effectively and rapidly. Our team worked closely with STS to ensure they thrive not only in the UK but also leverage our platform to drive agile and scalable global growth.”
Yuval Ziv, SafeCharge’s managing director of digital payments, said: “We are delighted with our strong partnership with STS, an exceptionally successful company expanding its core brand into new regulated markets. We are well positioned to address all of STS’s payment requirements to succeed in the UK market, in addition to facilitating their future expansion plans.”
