Experience marketing agency A Game Above has linked up with Beanstalk, the company behind self-exclusion system Gamban, for a joint venture to launch a new solution designed to help regulators and governments clamp down on illegal gambling.
Yield Sec will serve as a technical and advisory tool, allowing regulatory bodies to monitor, police and enforce their betting and gaming markets.
The tool has access to a real-time database of black market sites – which A Game Above said is the largest list of its type in the world – allowing users to develop or update their own operator blacklists.
A Game Above also said that Yield Sec provides a solution for player protection, in that it helps force unlicensed websites from a market. This in turn means minors and those struggling with problem gambling cannot access these platforms, and customers cannot access sites that do not comply with social responsiblity safeguards put in place by regulators and governments.
“The operation of a sustainable marketplace, with cared-for customers and practically excluded minors and at-risk audiences, whilst raising valuable taxation revenues for society, predictably, is the perfect way to support our shared mission across A Game Above and Beanstalk: the customer experience,” A Game Above chief executive Steen Madsen said.
“Player protection and the operation of a sustainable, responsible industry, onshore and subject to regulation, are, in our view, simply facets of the customer experience, overall.”
Beanstalk co-founder and director Jack Symons added: “Across most markets today, those at risk of gambling-related harm do not know where to effectively turn when facing a problem. Escaping a spiral of continued, compulsive play is almost impossible when no gambling cessation helpline or tool has historically worked to effectively exclude the black market.
“Yield Sec will achieve this and provide for meaningful player protection,” Symons continued. “Caring for the vulnerable is ineffective if we only place conditions upon licensed operators but then leave the unregulated black market openly available.”
