Online gambling affiliate company Leadstar Media has expanded its Italian product portfolio through the launch of new website Mondositiscommesse.it.
It’s the company’s second bookmaker comparison site focused on organic customer acquisitions for the Italian market.
Coming just two years after Bookmakerbonus.it was launched in September 2018, it has been designed specifically to attract Italian players as part of its strategy to increase global market share through organic growth.
Eskil Kvarnström, CEO of Leadstar Media, said: “Italy has been one of our best-performing markets in the past six months and Mondositiscommesse.it will help us cement our position even further as a top affiliate in the region.”
“Mondositiscommesse.it will target the Italian market but from a slightly different angle than Bookmakerbonus.it. This launch is a great step for our international expansion into regulated markets and I’m confident that it will help us become the leading sports betting affiliate in Italy.”
Leadstar Media, said Kvarnström, is focused solely on organic growth, and has done so successfully in over 20 different markets globally.
At a time when M&A is dominating the landscape, the company is going against the stream. “It’s not on our radar at the moment to acquire or to be acquired,” he explained.
“Organic growth has always been at the core of Leadstar Media and it will continue to be. We believe that sustainable growth over time is the best direction for us and I’m very confident that we will become the leading affiliate in several markets by following this strategy.”
