Swedish online operator Betsson is to integrate its Scientific Games’ OpenTrade solution to improve its trading capabilities in the US and across the globe.
Under the multi-year, global deal, Scientific Games will provide Betsson proprietary pricing services from Don Best Sports, a business the supplier acquired in 2018. This will be rolled out across Betsson’s brand portfolio and B2B network.
OpenTrade will be available to Betsson across all major professional and collegiate US sports, for both pre-match and in-play events.
“Betsson Group has strong ambitions within the US sports betting market and we’re excited to be supporting their efforts with the launch of OpenTrade,” Scientific Games’ senior vice president for sportsbook Keith O’Loughlin said.
“Our Don Best sports proprietary pricing service will boost their teams with unrivalled trading capabilities to ensure they’re delivering quality and accurate odds both before and during all US sports.”
Jesper Svensson, chief executive at Betsson Group, added: “As part of our expansion into the US market, we understand the importance of sharpening our trading functions across all U.S. sports and that’s why we’ve partnered with Scientific Games for its OpenTrade product.”
