Butterfass has over 20 years’ experience in leading product strategies with various organizations, as well as overseeing product launches, and holds a particular focus on customer engagement.
“Product innovation and enhancing the customer experience is at the heart of everything we do at FanDuel Group,” FanDuel CEO King said. “Sarah’s deep digital experience, passion for building high performing teams, and delivering world-class customer experiences will be incredibly valuable as we lead our industry forward.”
FanDuel has increased its footprint across the United States throughout 2020, launching online and mobile sportsbooks in Iowa and Illinois, through partnerships with Boyd Gaming, as well as having a licence approved in September by Tennessee Lottery.
