EveryMatrix has integrated betting supplier Algosport’s same-game multiples trading solution into its BetBuilder product.
Algosport, founded in 2017, offers sportsbook trading services, specialising in same-game multiple bets, and has already also partnered with solutions giant Playtech and lottery provider Intralot.
The partnership will allow players using EveryMatrix’s BetBuilder product to create same-game accumulator bets both pre-match and during play, with cash out functionality.
“Algosport are a great partner for EveryMatrix as they share our values of providing innovative products to clients across the globe,” Ebbe Groes, EveryMatrix group chief executive, said. We look forward to working together to offer our growing list of sports betting clients unique and engaging services.”
EveryMatrix said the Algosport technology will be housed within EveryMatrix’s current platform infrastructure, which it claimed would increase accuracy while reducing latency compared to an API or feed-based solution.
Alsosport chief executive Leigh Herdman said he believed the partnership would help his business continue to expand its offering to more sports.
“We are really pleased to see our products now live with EveryMatrix clients,” he said. “Currently we have released our popular soccer and basketball versions, but we are excited to work with the EveryMatrix team to add more sports and features over the coming months”
Recently developed versions of the Algosport product include versions for some esports games, including the FIFA series of football games. Herdman said this had become a key priority after the noel coronavirus (Covid-19) pandemic led to cancellations of almost all traditional sports across the globe and a surge in popularity for esports betting.
Earlier this month, EveryMatrix acquired Thailand-based development company TOTOIT after the two parties worked on several development projects together.
TOTOIT specialises in front-end solutions, bespoke websites, intranet and extranet design, and custom programming and will assist the group’s major clients in building websites.
