Affiliate marketing giant Gambling.com Group has secured approval to roll out its services in Illinois and Tennessee.
KAX Media America, the group’s US subsidiary, has received a license from the Sports Wagering Committee of the Tennessee Education Lottery Corporation to provide marketing services in the state.
Initially valid for three years, the license is effective immediately and will enable the group to partner licensed sportsbook operators to drive traffic.
In Illinois, meanwhile, its license will allow the business to provide consumers with reviews of online sports betting operators via its flagship Gambling.com website and US-focused Bookies.com.
“The group’s latest approvals, expanding into new states, mark yet another milestone in our US strategy,” Gambling.com Group’s vice president of US business, Max Bichsel, said.
