Mansion Group’s sports betting brand MansionBet has renewed its sponsorship agreements with Arena Racing Company (ARC) and Jockey Club Racecourses (JCR) to continue supporting British racing in 2021.
This sees the brand sponsor over 360 races across 60 fixtures, including title sponsorship of Newbury’s Spring Cup.
It will also become the official betting partner of Goodwood’s opening Saturday, both of which will be broadcast live on TV channel ITV1.
The operator last year’s sponsorship was successful, in spite of the disruption caused by the novel coronavirus (Covid-19) pandemic.
That led to racing being suspended from March, returning in June to take place behind closed doors, with some fixtures in the fourth quarter of the year even welcoming back limited numbers of spectators.
Throughout the 2020 season, MansionBet branding appeared across a number of racecourses , ending the year with the MansionBet Challow Hurdle day last week at Newbury.
The brand’s first sponsored fixture of 2021 will air live on ITV4 from Wincanton on 9 January, followed by further races scheduled for broadcast on ITV, Racing TV and Sky Sports Racing.
“We are both excited and proud to continue our support of British racing into 2021,” Mansion’s chief marketing officer David Murphy said. “Having taken huge steps forward to improve our racing product over the last 12 months, we continue to strive to deliver the best offering to our customers.
“2020 was a challenging year for racecourses across the country and we’re pleased to be able to put our name to over 60 events at 26 different venues in 2021.”
David Leyden Dunbar, ARC’s group director of partnerships added: “It’s been terrific to work with the team at MansionBet since 2019 and to watch our partnership along with the brand’s commitment to British Horseracing go from strength to strength.”
“Our racecourse teams look forward to working with them again in 2021 and delivering a fantastic schedule of racing across many of our courses throughout the year.”
In 2020, MansionBet also signed sponsorship deals in other areas of sport, becoming the main shirt sponsor and betting partner of English Championship football club Bristol City.
The operator has also been official UK betting partner of Newcastle United since 2019, in a deal covering the 2019-20 and 2020-21 seasons. The partnership sees MansionBet operate betting terminals inside the team’s home stadium, St. James’ Park.
