MGM and Entain joint venture BetMGM has signed former Detroit Lions running back and Pro Football Hall of Fame member Barry Sanders as a brand ambassador in Michigan, following the operator’s launch in the state last month.
Sanders will appear in BetMGM marketing campaigns, as well as “a variety of events” involving the operator’s customers.
“It’s an honor and surreal moment for all of us at BetMGM to team up with Barry Sanders,” BetMGM chief revenue officer Matt Prevost said. “Adding Barry to the BetMGM family brings a new level of excitement and the potential for us to create unique experiences for our customers.”
The deal builds upon BetMGM’s existing partnership with Michigan NFL franchise the Detroit Lions.
