Online gaming and sportsbetting company Bet-at-home has agreed an extension to its sponsorship agreement with German top-tier Bundesliga football club Schalke 04.
Bet-at-home has served as the exclusive sportsbetting partner of Schalke since August 2011 and the new deal, effective from the end of the current football season, will run for two years, from 2014-15 to 2015-16.
Under the extended deal, Bet-at-Home will benefit from television-visible branding at Schalke’s Veltins-Arena stadium and on interview backdrops at the venue’s mixed zone and media centre.
The company will additionally have a presence on the club’s official website through a dedicated betting section.
Schalke currently sits sixth in the Bundesliga after 16 matches of the 2013-14 season.
source : www.igamingbusiness.com
