The launch campaign for Paddy Power Mesenger, the new personalised sport betting app for the Irish bookmaker, has been created by The if agency.
The Manchester based creative agency has created a series of full page and double page spread ads in the national press, outdoor, as well as banner ads on key online media, general awareness of the new app, its features and benefits to drive downloads.
The if team also created a tutorial video, embedded into the app, showing users how to use it.
The app has various key features: it allows users to bet on any sport using simple instructions; to enjoy complete control of the messages sent to them; to receive reminders on their preferred sports; to receive live text commentary on football matches and to get access to all their standard Paddy Power account functions.
Ed King, group account director at The if agency, said:”The new Paddy Power Messenger App is a fantastic evolution and will change the way people interact and bet with their bookmaker. Our strategy for the launch was to create a campaign that not only demonstrated the key features of the product, but that also gave an insight to the key customer benefit too.”
source : www.manchestereveningnews.co.uk
