Gaming Innovation Group (GiG) has entered a marketing compliance partnership with Malta-based gaming affiliation business DT9 Media.
Under the agreement, DT9 Media will have access to GiG Comply, the automated marketing compliance tool operated by GiG.
GiG Comply enables operators to scan web pages for content such as links and igaming “code red” words, with DT9 Media able to use the tool to set up checklist parameters to cover market-specific legislation and advertising standards.
This, GiG said, will allow DT9 Media to ensure that members of the DT9 affiliate network are aligned with its marketing message.
“As an affiliation company we are constantly striving to enhance our affiliate marketing compliance,” DT9 Media director Andrea Centore said.
“We believe that GiG offers the perfect compliance solution to manage and monitor our affiliates’ marketing campaigns, and we are excited to start this partnership with them.
GiG Media managing director Jonas Warrer added: “ We are happy to have partnered with DT9 Media LTD and look forward to supporting them in their efforts to enhance their affiliate marketing compliance.
“The growing demand for GiG Comply is a clear sign that we have created a compliance solution that is recognised as the go-to compliance tool within the iGaming industry.”
