Football club AS Roma have announced a new partnership with LeoVegas.News, a sports site venture from online casino LeoVegas.
LeoVegas.news will become the official online infotainment partner of the club.
Fans can now find AS Roma news and features promoted across LeoVegas platforms, along with the latest match reports and highlights.
In turn, the LeoVegas.news logo will be featured on pitch-side LEDs during Serie A home matches at the Stadio Olimpico. LeoVegas.news will also avail of AS Roma’s digital content.
“LeoVegas.news was created with the aim of giving football fans exclusive and entertaining content,” Adele Incerti, head of marketing at LeoVegas.news, said.
“We are proud of this new partnership with AS Roma, not only because it allows us to add to the quality of our offering but because it also allows us to work alongside one of the biggest teams in Italian football and further gain the trust of our public, positioning us as an infotainment service that stands out for the quality of its content.”
In 2019, Italy’s advertising and communications regulator Autorità per le Garanzie nelle Comunicazioni (AGCOM) banned all direct and indirect gambling advertising, sponsorship and promotional communications. However, this ban does not apply to LeoVegas.news as it is not a gambling site.
