Affiliate business XLMedia has completed its acquisition US-focused sportsbook review website Sports Betting Dime.
Last week, XLMedia revealed it had agreed to purchase Sports Betting Dime for £26.0m ($35.6m), saying the acquisition would provide the business with a US affiliate sports betting brand and strengthen its presence in the country.
XLMedia went on to raise $33.5m under a placing and subscription to help fund the acquisition.
As per terms of the agreement, the Sportsbettingdime.com website will now run under XLMedia’s existing licences and refer clients to the affiliate’s regulated US operator partners.
The purchase comes after XLMedia in December also acquired US-focused sports gaming and sports betting business CBWG Sports.
