Canada’s Atlantic Lottery Corporation lost millions before dropping the ill-fated online Geosweep lottery game last year (see previous reports) & the UK relaunch does not appear to be faring much better.
The Canadian Broadcasting Corporation reports that only a handful of the 59.2 million squares available have been sold by GeoLotto UK, which has announced that this latest attempt is to follow the path of two earlier versions & be diluted.
The British website announced this month that from March 1st the game will switch from seven draws a week to just one, an advisory that comes after months of weak sales in Britain.
GeoLotto & predecessor GeoSweep are the work of a London-based company titled Geonomics. The games utilise giant grids placed over a Google map, which allow players to buy plots of land that are then entered in a draw for cash prizes.
The ALC burned its fingers when it attempted to appeal to a younger demographic by launching the game in its GeoSweep guise after convincing Canadian provinces Prince Edward Island & New Brunswick to invest $8 million in the venture & a further $2 million on promotions, but the project fell flat.
Geonomics redesigned the game, increasing jackpots & raising the price to play, but it does not appear to have taken off. Even “hotspots” like the 750 squares around Buckingham Palace went unsold, & interest on social gaming networks has been minimal, with only 53 followers signing up on Twitter.
When asked for comment, Geonomics promised a statement next week.
source : www.casinos-online.co.uk
