Endemol Nederland, the Dutch division of multiplatform entertainment producer Endemol, has joined forces with TMG Landelijke Media to launch a joint venture in the online gaming sector.
Under the partnership, both companies will work together to develop online gaming concepts for consumers, with development of a new bingo concepts set to begin immediately.
The launch of these new games will be supported through media such as print, online, mobile, television and various events. Other partners may also be brought on board to support the effort.
The companies have formed the partnership in preparation for the expected legalisation of online gaming in the Netherlands. Online gaming is due to be regulated in the country in 2015.
“The online gaming market offers many opportunities for media companies such as Endemol and TMG,” Endemol Nederland’s chief executive officer, Laurens Drillich, said.
“Joining forces gives us a better starting position for the further expansion of our activities. In addition to Endemol’s creative and production expertise, our company is also contributing the knowledge and experience of a global network.”
Frank Volmer, managing director of TMG Landelijke Media, added: “People enjoy playing games and having the chance to place a bet or two in the future. With our strong market coverage and the creative talents of both TMG and Endemol, it must be possible to launch several logical and above all creative game formats which satisfy this requirement.”
source : www.igamingbusiness.com
