Sports betting data provider Sportradar has signed a new data and content partnership with media conglomerate NBCUniversal’s Sports Regional Networks.
As part of the deal, Sportradar will provide NBC with a suite of solutions and offerings from its Broadcast Services aimed at enhancing the company’s live-game sports coverage.
The expanded arrangement builds upon an existing betting data and content partnership between the two companies, through which NBC recently produced an alternative betting broadcast of a Chicago Bulls NBA game.
With access to Sportradar’s live data interface, NBC will be able to deliver faster data updates on-screen and better graphics to complement live game action, the supplier said.
The networks will also gain access to specialized league data, allowing them to track deeper storylines throughout the course of a game.
Sportradar said these products together enable NBC to drive more personalized storytelling based on the market and specific fan interests.
