
The deal will begin on April 7 and run until the end of the year, covering the entire 2014 flat season.
Under the agreement, Unibet will become the racecourse’s official betting partner.
Unibet will also sponsor more than 20 races at the track and will benefit from various branding around the racecourse.
The operator will also run various promotions and customer experiences at Royal Windsor Racecourse.
Stuart Dorn, executive director of Royal Windsor Racecourse, said: “Our partnership with a winner from the International Gaming Awards 2014, a leading and innovative sportsbook, and one that intends to promote its racing product offering extensively in 2014 and beyond will complement both party’s positioning and aims for the next year and beyond.”
source : www.igamingbusiness.com