Customer acquisition and retention marketing specialist A Game Above has named industry veteran Paul Girvan as senior vice president of partner marketing.
In the role, Girvan (pictured) will support the A Game Above team with its response to demand for its campaigns, promotions and events across the betting and gaming markets, with a mandate to secure exclusive partnerships on a per product vertical and per state basis in the US.
Girvan, a columnist for iGB, will also introduce and develop relationships with tribal gaming operations, commercial gaming brands and B2B gaming suppliers and manufacturers.
He joins A Game Above having previously served as a managing partner for The Innovation Group, a research and advisory organisation focused on tourism, leisure, hospitality, entertainment and gaming.
