
Unibet will become of the race’s main sponsors and will benefit from various branding opportunities around the course.
The operator will also conduct a number of activities on race day and will offer various betting opportunities for the event.
Jonas Nilsson, a spokesman for Unibet Sweden, said: “The Stockholm Marathon is a strong brand and represents the values that we fully stand behind.
“We would like to give something back to the sport and see this as a step towards a broader and more involved role in the sport.”
source : www.igamingbusiness.com