Gaming entertainment company BlingCity has launched what it claims to be the first online social gaming casino platform.
The firm describes the new BlingCity platform as an offering that ‘melds online gambling with social gaming items to provide a unique collective component that will give players additional value to their gaming experience’.
BlingCity enables players to design and develop their own ‘citizen’ to explore and play to win ‘Blings’, the platform’s unique currency that can be used to acquire real money, purchase bonus money and buy items in the in-game ‘Bling Avenue’ shop.
The amount of money on offer will increase as a player’s citizen levels up and gains status. A higher status will also enable access to special privileges and rewards.
The new platform will utilise the game engine of online casino games provider Net Entertainment, allowing players to access a host of games including various slots titles.
Daniel Sahlin, chief executive officer of BlingCity, said: “After being involved in the gaming industry for such a long time I saw a need for change. The vision of BlingCity was born out of the idea of merging social gaming with gambling.
“This new platform will bring the casino business to the level that players have been waiting for. I’m very proud to be able to introduce the third generation of casino action.”
source : www.igamingbusiness.com
