Gaming1 is to power the sports betting offering from Belgian operator Blitz in an expansion of the operators’ long-standing relationship.
The Belgium-headquartered technology supplier’s platform will provide trading, risk management, fraud prevention and marketing assets as well as its proprietary suite of tournaments and promotions.
Blitz becomes the third site in Belgium, and the ninth worldwide, to integrate Ardent Group-owned Gaming1’s sportsbook platform.
Sylvain Boniver, chief operating officer at Gaming1, said: “We’re delighted that our unique sports betting product has integrated with another top Belgian operator in Blitz, which will enthusiastically welcome a solution that has proved a key calling card for sportsbooks in that market and beyond.
“Last year was challenging for everyone, but Gaming1 is pleased to have gone from strength to strength in the period since with crucial strategic agreements such as this one.”
As well as its land-based outlets in France and Belgium, Gaming1 also operates in Portugal, Spain, Romania, Switzerland, Colombia and MGA markets.
Discussing the partnership, Peter Spiler, chief executive at Blitz, said: “We are thrilled to have gained access to Gaming1’s cutting-edge sports betting solution, the latest step in a commercial relationship which has proved mutually beneficial over the long-term.
“We’ve been really impressed with how our valued partner has come through such a tough year and have no doubt that this latest integration will help us continue attracting a varied range of different players.”
