Niki Lauda and NOVOMATIC agree long term co-operation

Niki Lauda, three-time Formula-1 World Champion and entrepreneur, has agreed a long term co-operation deal with ICE exhibitor NOVOMATIC Group. The agreement provides for worldwide activities of Niki Lauda as an ambassador for the international gaming group, as well as for the racing driver supporting NOVOMATIC as an ambassador at selected national and international events.

At the official press conference at the Vienna NOVOMATIC Forum NOVOMATIC CEO Dr Franz Wohlfahrt explained: “We are honoured that the long-standing friendship between our company founder Professor Johann F. Graf and the Austrian national hero Niki Lauda has now led to this co-operation. The world star Niki Lauda is the perfect communicator for our corporate philosophy as a world leading and innovative provider of technologies, products and services for the international entertainment and leisure industry.”

“I am very pleased that NOVOMATIC chose me for their new brand ambassador”, said Niki Lauda. “And it was an elating premiere to wear the new cap for the first time at the Golden Globes Awards.

“It is no coincidence that the words ‘winning technology’ are right next to the company logo on the cap. NOVOMATIC is a leading international Group with headquarters in Austria and operational business activities in more than 40 countries. From its base in Lower Austria it has grown to become a global player with more than 20,000 staff, 3,000 of which in Austria only,” he added.

NOVOMATIC will be appearing on stand S8-150.

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